Carding is the hardest part of being a cashier. I am not sure why people take carding so personal, but they most certainly do. Customers reactions vary greatly–flattered, amused, angered, indifferent, annoyed, bemused, etc. The tough ones are the belligerent ones, and they are not as few and far between as you would think.
Part of what makes carding difficult are all the rules involved, state laws and store policies. We are constantly told to keep the customer happy, but obeying the laws and policies comes first. Our policy is basic at first glance, we have signs and buttons that say “21 to 41, NO ID NO SALE.” That seems straightforward, but it gets complicated very quickly. Within just a few seconds you have to decided “well, does this person look 41? Maybe not, but they look old enough…do I card? What if they are just buying cigarettes, I can tell they are definitely older than 18…” That is just one example of an everyday dilemma, and a small one at that. If they don’t have an ID, or it is expired, it is tough luck for them. I apologize politely and explain why I cannot sell them the alcohol or cigarettes. Some try to get whoever they are with to come over and purchase it for them. Once they ask they friend I am not allowed to sell to that person either, even if they have a valid ID, because I know they are buying for the person without an ID. It just gets worse from here on in–what about young looking police officers? I had the misfortune to card a state trooper for cigarettes and he was none too pleasant, and he is supposed to know the law!
It doesn’t take much to set some folks off, and the worst I have ever been treated by customers were the result of carding. I’ve been called every name, yelled and cursed at, had a complaint called in, and even been threatened with arrest. The last bit was because a lady, maybe mid 20′s to early 30′s came in and told me she had no ID and wanted to know if she could buy cigarettes. My first response was to say no, and I stuck by that. She brought her husband in and I couldn’t sell to him either. I ended up having to call my supervisor to back my play, who calmly explained our policy to them (again, as I had already). The man got right up in my face, pointing at me, and informed me that he was going to look up the law and if I was wrong he would bring the police to arrest me personally. The gentleman did not have a leg to stand on, but it is unsettling all the same sometimes. Moral of the story, please have your ID, and don’t take it personally.

Our button is a modified version of this-- with the 21 to 41.